It's been a while...
✨ Welcome to the all-new mamabella ✨
Five years ago, a bout of postnatal depression led me to launching mamabella – a site and community aimed at making beauty more accessible for all. In January 2023, I hired a design agency to relaunch the brand so I could bring even more features to you lovely lot, and to help make it even more useful.
After much drama and a lot of very expensive delays 🙄 I’m finally able to say…the site is live! WELCOME to the next stage of mamabella.
As part of the changes, there are a number of features designed to make the site easier to use; there are changes designed to make it more accessible; and there are brand new features that I hope you’ll find useful.
This includes the Find Your Favourite feature – an easy way for you to find products that suit your specific skin type and budget. Like a moisturiser for oily skin for under a tenner, or a sunscreen for dry skin priced between £10-£20. Only products that myself or my team have tested are included and the list is being added to daily so if you can’t find what you’re after yet, please keep checking back, or if you have a direct request for testing, then please let me know 🙏
For now, the site is still a work-in-progress and there are ongoing tweaks being made to the design, links and functionality but I wanted to share it with my loyal subscribers first! Over the coming weeks, I’ll be explaining more about the new features and my overall vision for the brand. I’m also on TikTok where I share videos and more of the products we test. My latest video is below:

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You may have also noticed I’ve switched to Substack for this newsletter. This is because I want it to be much more personal and accessible. Going forward, this newsletter will combine my musings with the latest beauty news, products that myself and my team are loving, expert advice and much more.
Thanks to all of you for subscribing and for baring with me. As always, I’d love to hear what you like, what you want to see more of, and any feedback.
Love, Vicky xx





